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Recommended Reading Book Author Executive Intelligence Justin Menkes The Luck Factor Dr. Richard Wiseman New Ideas from Dead CEOs Todd G. Buchholz Mavericks at Work William C. Taylor & Polly LaBarre SPIN Selling Neil Rackham Incremental Advantage David Wanetick Good to Great Jim Collins Blue Ocean Strategy W. Chan Kim & Renee Mauborgne The Marketing Playbook John Zagula & Rich Tong The Tipping Point Malcolm Gladwell

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