Patent assertion is a high stakes game. When tens or hundreds of millions of dollars are at stake, you must make the most powerful argument possible in seeking patent damages. In addition to discussing a host of creative damages theories, this course will review basic tenets of patent infringement such as:

• Reasonable Royalties
• Lost Profits
• Price Erosion
• Market Size
• Number of Competitors
• Reputational Damage
• Relationship Damage Through Value Chain
• The Georgia-Pacific Factors
• The 25% Rule
• Cost of Next Best Alternatives
• Running Royalties vs. Upfront Payments
• Milestone Payments
• Cost of Designing Around
• Comparable Licenses
• Anti-Trust Issues
  

This course will also discuss relevant court ruling such as:

• Panduit v. Stahlin Bros. Fibre Works
• Golight v. Wal-Mart
• eBay v. MercExchange
• Monsanto v. Ralph
• Eolas v. Microsoft
• AT&T v. Microsfot
• Function Media v. Google
• Mars v. Coin Acceptors
• Lucent Technologies v. Gateway
• Cornell University v. Hewlett-Packard

About the Instructor:

David Wanetick, Managing Director, IncreMental Advantage, LLC--a valuation firm with an expertise in valuing intangible assets and emerging technologies--based in Princeton, NJ. Representatives from more than 850 Fortune 1000 companies have participated in programs produced by IncreMental Advantage. David is the author of three books that have achieved world-wide acclaim, including the only two books that unveil Industry Analysis. He has been a guest on CNBC, Bloomberg and CNNfn and has been quoted in the Wall Street Journal, Barrons, Investor’s Business Daily, Boards & Directors, and many other newspapers, blogs and magazines throughout the United States. His articles on Valuing Patents and Early-Stage Technologies and Negotiating Licensing Agreements have been published in Intellectual Asset Management, CEO Magazine, IP Litigator, Licensing Journal, Willamette Insights, Valuation Examiner, Valuation Strategies, IP Frontline, les Nouvelles, Private Equity Manager, Research and Development Magazine, Patent World, Technology Transfer Tactics, Inventor's Digest, The Canadian Institute of Chartered Business Valuators, and others. He speaks about issues of Financial Modeling, Negotiations, Business Valuation and IP Valuation before many organizations and corporations. He has lectured all over the United States, Canada, the United Kingdom, the Netherlands, Belgium, Germany, Singapore, Kuwait, Malaysia, Hong Kong and Israel.

Course Length: Approx. 3.5 hours

Course Schedule:

Princeton, NJ - September 23, 2010 - Location:
Incremental Advantage Inc.
4390 Route 1
Suite 214
Princeton, NJ 08540
Time: 8:30 AM - 12:00 PM

Philadelphia, PA - October 5, 2010 - Location:
Akin Gump Strauss Hauer & Feld LLP
Two Commerce Square
2001 Market Street
Suite 4100
Philadelphia, PA 19103-7013
Time: 8:30 AM - 12:00 PM

Boston, MA - October 28, 2010 - Location:
Posternak
The Prudential Tower
800 Boylston Street
Boston, MA 02199
Time: 8:30 AM - 12:00 PM

Webinar - November 5, 2010 (EST)
Time: 8:30 AM - 12:00 PM

New York, NY - December 9, 2010 - Location:
Akin Gump Strauss Hauer & Feld LLP
One Bryant Park
New York, NY 10036
Time: 8:30 AM - 12:00 PM

Tel Aviv, Israel - December 29, 2010 - Location:
TBD
Time: 8:30 AM - 12:00 PM

Webinars: This rate is for one participant. Distribution of login information is prohibited. Site licenses for up to five participants are available for $1,795. To arrange a site license, please contact Neomi Barazani at 609-919-1895 ext. 100 or info@bdacademy.com.

Seating is Limited to 25 per session
Register online or by contacting

Registration / Membership Coordinator,

at 609-919-1895 ext. 100 or registration@bdacademy.com