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About the Course: Forward thinking firms realize that competitive intelligence can no longer be a peripheral business activity manned by professionals who can only devote their residual time to CI efforts. Rather, competitive intelligence must be integrated with the strategic planning, business development, finance and legal teams to provide management with a view of the future. Competitive intelligence must be dedicated to focusing the senior-most management team to position the enterprise to seize future opportunities and avoid potential threats ahead of competitors. Competitive intelligence must take into account a host of external factors to enhance the odds of success of implementing plans as well as to make provisions for unknowables. This unique seminar will present case studies and provide the attendees with a coherent framework for developing a future-focused and proactive competitive intelligence initiative. Issues to be addressed include best practices for: Collecting and synthesizing dataEvaluating and retaining subject matter expertsForecastingBuilding scenariosForming an intelligence teamDetecting blind spotsMethodologies to reach the above objectives include: Systems thinkingTrend analysisForecast assessmentStrategic implicationsScenario generationDeveloping the “Futures Wheel”Morphological trend analysisMorphological approach to strategic simulationAbout the Instructor:  Eric Garland (Principal, Competitive Futures, Inc.) is a professional futurist, expert in competitive intelligence, and author of “Future Inc.: How Businesses Can Anticipate and Profit from the Future.” He guides executives in business and government to see the threats and opportunities of tomorrow by studying trends of society and technology. His clients include a wide range of Global 1000 companies and government agencies.
Approx. 7 hours
Time: 8:30am – 5:00pm
Many BDA courses have been approved by continuing education accreditation authorities. For additional information, please contact info@bdacademy.com
Course Schedule: Grand Rapids, MI - December 20, 2010 - Location:
JW Marriott Hotel
235 Louis Street NW
Grand Rapids, MI 49503
Time: 8:30 AM - 5:00 PM
Seating is Limited to 40 per session
Register online or by contacting
Registration / Membership Coordinator,
at 609-919-1895 ext. 100 or registration@bdacademy.com Requests to cancel your registration must be made in
writing one month before the date of the seminar. Your refund will reflect a $95
processing fee. No refunds will be granted within one month of the course for which
you are enrolled. You may send a substitute for an additional $55 processing fee.
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